Lily Rose Tarts
Lily Rose Tarts - Designing an online shop for an artisan brand
The project in a nutshell
Lily Rose Tarts is a Nottingham-based artisan tart brand, carried by a growing community around a podcast, Slice the tart and spill the tea, and events like the Secret Tart Club, the Little Tart Club and the Baking Tart Club.
🔗The site is live here: lilyrosetarts.com
The goal of this project was simple: build a site that clarifies Lily Rose's value proposition. A place where you can order a tart, book a workshop, follow the podcast and discover the story behind the brand, all without friction.
What I built
I worked on the entire project, from the early thinking through to going live, including structuring the catalogue and setting up the different tools.
A shop designed for everyday use
I structured the catalogue around the brand's signature products:
- Large 12-inch tarts
- Solo pack of 4 tartlets
- Duo pack of 6 tartlets
- Trio pack of 9 tartlets
- Boxes of mini tartlets
- Custom Gift Box
Each product is configured with its own set of options, to match the way the client actually receives orders.
An automated delivery and collection system
I set up a system that lets customers choose between delivery and collection on site. For delivery, Wix automatically calculates the available options based on the address entered: fees adjust depending on the distance, and delivery is limited beyond a certain radius. No more manual quotes, everything happens straight at checkout.
A space dedicated to the community
The brand really lives through its events. So I created a dedicated section to showcase the three clubs, with booking and payment logic integrated directly into the site.
Rather than locking in a fixed calendar, the site is designed to be updated easily over time, following the brand's real rhythm.
The podcast woven into the journey
The podcast is a core part of the identity. As a first step, I integrated the Instagram excerpts with Watch buttons. In the medium term, the structure is ready to host the longer episodes, distributed on YouTube, Spotify and Apple Podcasts.
The stack used
| Layer | Tool |
|---|---|
| Site & shop | Wix |
| Payment | Stripe (reduced fees) |
| Professional email | Zoho Mail |
What I took away from it
This was one of my first projects on an e-commerce platform like Wix, and it turned out to be a genuinely rewarding experience. I learned a lot, both about the logic of running an online shop and about how to support a client.
Even if it's sometimes frustrating not to be able to code freely on it, Wix is a platform that suits clients very well: once they're trained on the different options, they can keep full control over their content, without depending on me for the smallest change.
✉️If you have a similar project in mind, whether it's an e-commerce site on a platform like Wix or a fully hand-coded showcase site (like the one you're currently browsing), I'm available to chat about it: aymen.jellouli@gmail.com